Selling a Golf Commodity through Comedy
Strategy
Video
To reach their 2023 goals, Union Green's parent company Acushnet tasked our team with creating a social-first marketing campaign. This campaign was meant to reach a unique demographic of young newcomers to the game.
To meet the needs of Acushnet's brief, our team developed a series of comedic videos that golfers would be able to relate to. These videos were used throughout both organic and paid social media.
When is it appropriate to practice your swing?
When is it appropriate to practice your swing?
For those times golfers believe they have "Figured it out"
Some golfers fight the slice. Others embrace it.
