Helping a legacy brand tell their story.
Strategy
Photo
Video
How do you change the perception that consumers have about your brand? This is the question Mizuno Golf tasked our team with solving as they planned to launch 3 new product lines for the 2024 calendar year. The biggest piece of this campaign would be helping consumers understand that Mizuno is more then just a company that makes great irons, but rather a company that delivers great woods and wedges as well.
Our team strategized, planned, and executed a three-day production that utilized their PGA Tour athletes, brand ambassadors, and influencers. The content from this production included short-form social content, long-form storytelling content, and a broadcast commercial. Once the filming had been completed, our team began editing and finalizing each of these deliverables before handing them off to the client to be posted.
We set out to create a campaign to help consumers understand what it means when we say "Nothing Feels Like a Mizuno".
We set out to create a campaign to help consumers understand what it means when we say "Nothing Feels Like a Mizuno".
How do you tell potential customers that Mizuno has the best drivers in the game? Put it in the hands of the "#1 Driver on Tour" Keith Mitchell.
What does a PGA Tour athlete look for in a new driver? We took consumers inside the process as the pros tested Mizuno's new driver lineup.
