Creating a Streetwear Brand from Street Soccer
Strategy
Photo
Video
Website
Taking inspiration from the Spanish translation of its name, Calle wanted to create a street soccer community and clothing brand. Our team was tasked with planning, creating, and executing all marketing efforts across e-commerce and social media.
Our team focused on creating a strong visual identity that highlighted the street aspect of Calle. This visual identity included high-quality photos, short-form videos, and long-form videos.
Launching the new Calle brand
Launching the new Calle brand
A creative use of generative fill
Showing off a core product